New Buffalo Shirt Factory

New Buffalo Shirt Factory - Industry Award

New Buffalo Shirt

BMHOF Class of 2013

Although Buffalo may be famous for its chicken wings, many people don’t know that it is also famous for giving the world the black concert t-shirt. New Buffalo Shirt Factory revolutionized the Rock & Roll merchandise industry by its innovations in printing technology and its permanent commitment to the legendary quality of its products.

It’s hard to remember, but there was a time when you couldn’t get a quality black concert t-shirt. Not until New Buffalo’s Jon Weiss and Dave Gardner perfected the “simulated process” of printing on dark garments. In 1989, Jon, Dave and New Buffalo Shirt were named the “Premier Screen Printer” in the World and were given an award from Screenplay Magazine. They have been recognized as the world leader in quality printed merchandise having printed over 30 million concert t-shirts. New Buffalo’s black concert t-shirts have become a staple on merchandise tables around the country. You can find New Buffalo boxes (which are also legendary for their quality) behind any great concert merch table in any city in the US. You can even see one in Martin Scorcese’s film “Shine a Light” about the Rolling Stones.

As the recognized leader in printed concert apparel, New Buffalo Shirt has worked with some of the largest names in the music industry: The Rolling Stones, U2, Madonna, Kiss, the Eagles, Bruce Springsteen, Bob Dylan, Pearl Jam and The Police. They supplied over one million t-shirts for Garth Brooks’ tours alone, causing Garth to request a meet and greet with the staff and personally thanking the production manager for making him look so. They are also the official printer of the Hard Rock Café, Hotels & Casinos.

New Buffalo Shirt Factory has become such an important extension of so many artists’ business activities that they have been awarded gold, platinum and double platinum albums for their participation. So many artists have appreciated their work that they have donated autographed guitars – enough guitars to create a museum at their Clarence NY headquarters. Guitars form B.B. King, Pearl Jam, Crosby, Stills, Nash & Young, Kiss and the Allman brothers adorn the walls. Numerous artists schedule “Buffalo” dates on their schedules so they can tour the factory where their t-shirts are produced.

On a local level, they have printed security shirts for all of the concerts at War Memorial Auditorium (The Aud), and all of the Summerfest shows at Ralph Wilson Stadium. They also produced t-shirts for Harvey, Corky & Tice, Festival East, Jerry Weintraub, Record Theater and even printed the backs of all the Tuxego tuxedo jackets.Some of Buffalo’s finest musicians have been paid to print t-shirts when they weren’t being paid to play. One such notable musician and former New Buffalo Shirt employee is Johnny Reznik of The Goo Goo Dolls. Johnny took a leave of absence to go out to Los Angeles to “see if he could make it”. Jon and Linda Weiss are still holding Johnny’s job for him if his LA gig doesn’t pan out.

Chances are that in your lifetime you have purchased more than one black t-shirt produced by New Buffalo Shirt Factory and chances are even better that you still have at least one in your dresser drawer.

Editor's Note: Shortly after New Buffalo Shirt's induction in 2013, they were sold to Gildan USA, Inc. In August of 2015, New Buffalo Shirt closed its doors in Buffalo and was moved to the Honduras, bringing an end to the concert T-shirt in Buffalo.

Back - 2013